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Before launching, Sparkology held focus groups to ask young professionals what's wrong with the current online dating sphere and also asked what users want from a dating site.Furmansky discovered that people wanted to have find quality dating matches who were highly educated, motivated and active.
Popular wisdom blames that frustration on BU’s lopsided female-to-male undergraduate ratio—9,935 to 6,689 last year—but in fact, the ratio is similar at most colleges across the country. Apparently not: most students believe it is a date only “as long as it’s the two of us.” 61% of males said they should pay; female responses fell into three (just about even) categories: split the bill, girls should pick up the tab, and leave it to the guy; and 76% of other gender identities said split the bill equally.
Curiously, the survey shows that the generation that studies, plays, and meets online has the best luck meeting love interests the old-fashioned way: through friends, around campus, in classes, and at parties.
Genius Idea: Sparkology members must be college graduates and the men must have graduated from the nation's top institutions Series Supported by Microsoft Biz Spark Sparkology was started to help the smart, reserved, hopeless romantic guy win.
This new invite-only online dating site allows only college graduates to join and the men are held to an even higher standard — all must be verified graduates of U. News & World Report's top 50 universities, top 15 liberal arts schools or top international schools.
"But Sparkology's pool of men is like day and night compared to " Sparkology is supported by an under $500,000 seed fund.