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“The “I love Optimum” game experience is all about learning about the program, and there’s an opportunity for people to share their optimum secret,” she says.

And it gives other people who might not be as familiar with the program an opportunity to learn about Optimum.” To date, more than 300,000 people have registered with the game, she says, which is comparable to other contests the brand has run.

Finally, as part of the PR push around the campaign, Shoppers Drug Mart surveyed more than 1,000 coupled (married, co-habitating or dating) Canadians between Jan.

“When we look at the behaviours of Canadians being more open-minded, what that suggests is that Americans aren’t as open-minded and that maybe Americans have to try to be more pleasing in their dating profiles.” The three things that Canadians were most flexible on when it comes to dating were kids, smoking, and build or physique. Moffit thinks the level of competition in the United States when it comes to dating could be one of the reasons they appear to be more polite in their profiles – a higher population means more people are on the hunt for “the one.” Moffit adds that Dating in the 21st century isn’t always easy.

With a plethora of options available to singles from apps to websites, navigating through the mess can seem confusing. All you’d have to do is go to the barnyard dance and choose somebody, and that was kind of it.” “Dating is more accessible now, but that can be overwhelming.” Moffit says rather than choosing every dating app available to you, tailor your approach – just try one or two that best suits your lifestyle.

But incorporating personal experience with famous examples — thank you Ryan Gosling, Robin Scherbatsky, Scott Speedman, and the one and only William Shatner, to name a few — I've put together 25 reasons you should head north for love.

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